Brand Values
Customer First
Simplicity Through Trust
The Only Constant is Change
Today's Best Performance is Tomorrow's Minimum Requirement
You Reap What You Sow, No Gains Without Pains
This Moment Belongs to Me
Live Seriously, Work Joyfully
Sunfeel Jewelry
Pioneer of the "Solder-Free Gold" Category, Leading Gold into the Solder-Free Era
Shenzhen Sunfeel Jewelry Co., Ltd. (abbreviated as Sunfeel) was established in 1993. It is a comprehensive jewelry company specializing in Solder-Free Gold products while offering a full range of jewelry including diamonds, jadeite, colored gemstones, K-gold, and pearls. The company integrates R&D design, production and processing, franchising, e-commerce, and direct retail operations.
In 2007, Sunfeel Jewelry pioneered "Solder-Free Welding Technology," creating solder-free gold with a purity of 999.9‰ and above, acclaimed as "the gold among gold." The company has been awarded the "China Gold Association Science and Technology First Prize" and honored with titles including "China Gem & Jewelry Retail Industry Top Ten Brands" and "National Jewelry Industry Quality Leading Brand." It holds over 400 patents, including national invention patents.
Since its inception, Sunfeel Jewelry has consistently prioritized quality, focusing on innovation in gold craftsmanship. The company has established production bases in Changle, Shandong and Lilang, Shenzhen, covering nearly 200,000 square meters. These facilities integrate comprehensive processes from product design and development to testing and inspection, strictly implementing enterprise standards that exceed national requirements. This ensures every piece of Solder-Free Gold jewelry maintains a gold content of 999.9‰ and above, earning widespread consumer trust. To date, Sunfeel Jewelry has opened nearly 3,000 branded stores nationwide, with brand influence covering the entire country.
-
1993
Established
-
400+
National Invention Patents
-
200,000㎡
Production Bases
-
3000+
Branded Stores
Brand Story
Sunfeel Jewelry carries forward the profound heritage of gold culture. As early as 12,000 years ago, humanity first discovered gold.
From ancient Egypt's golden scepters to China's Sanxingdui gold masks, from its role as a symbol of the sun to a marker of power, from the Trojan War to King Solomon's treasures, from imperial crowns to everyday jewelry, from the oldest forms of gold worship to modern wealth associations, and from representing blessings to symbolizing love—gold has flowed like a golden vein throughout human history...
Throughout the history of gold craftsmanship, development progressed from "solder-containing" "full gold" and "thousand-percent gold" to the "Solder-Free Gold" pioneered by Sunfeel Jewelry. Sunfeel overcame the limitations of traditional gold—such as insufficient purity and potential skin irritation caused by solder—achieving a gold purity of 999.9‰ and above and making gold "Purer, More Valuable." Hailed as "the gold among gold," it has since led China's gold jewelry industry into the Solder-Free Era.
“Sunfeel Solder-Free Gold” continues humanity's dream journey "from gold worship to wealth symbolism" while embodying the noble aspiration of love as "pure and beautiful." Like sunlight, it surrounds and warms you.
Looking ahead, Sunfeel Jewelry will continue to uphold the "craftsman spirit" of relentless refinement, persisting in innovation based on inheriting gold culture. We will ensure Solder-Free Gold shines with even more dazzling vitality, building a century-old jewelry brand with ever-growing influence.
Culture
Corporate Vision
Become China's Premier Jewelry Brand
Emotional Communication
The Purest Gold for Your Beloved
Corporate Mission
Create Value for Customers, Enable Mutual Success for Partners and Shared Benefits for Strivers
Employee Demands
Be a Valuable Individual, Contribute to Society
Current Brand Demands
Sunfeel Jewelry, 32 Years of Continuously Enhancing Gold Purity，
Pioneering Solder-Free Welding Technology, Winning China Gold Association Science and Technology First Prize,，
Sunfeel Solder-Free Gold, Purer and More Valuable
History
Started in
1993
2024
Won Three Major Awards at the Hong Kong International Jewellery Show '24K Gold Jewellery Design Competition 2024'
Groundbreaking Innovation: "Sacred Flame" Wins "Championship"
Digital Life: "New Future" Wins "Third Place"
Groundbreaking Innovation: "Sacred Flame" Wins "Craftsmanship Award"
2023
Partnered with high-speed rail media to launch a large-scale advertising strategy "covering nearly 200 cities across 29 provincial-level administrative regions nationwide." Sunfeel Jewelry's new brand image film officially debuted, embarking on a new brand path of "Inheriting Eastern Heritage, Celebrating China's Grand Beauty."
2022
Sunfeel Jewelry appeared on CCTV-13 News Channel's "Weather Forecast" program, displaying brand image to hundreds of millions of viewers nationwide with high frequency during morning, noon, and evening broadcasts.
2020
Won the Shandong Province 3rd "Governor's Cup" Industrial Design Competition Excellence Award and the Weifang City 5th "Mayor's Cup" Industrial Design Competition Second Prize.
2019
Fourth-generation SI image comprehensively upgraded, brand flagship stores exceeded 2,000, and won multiple honors including the 2019 JNA "Brand of the Year Award." Direct-operated business entered rapid development phase, expanding strategic coverage to 2 provinces, 7 cities, and 15 regions.
2018
Awarded national-level "High-Tech Enterprise" status, received the "Industry Pioneer Award" in the jewelry industry for the 40th anniversary of China's reform and opening-up, and honored with multiple awards including the 2018 JNA "Enterprise of the Year Award." All staff studied Inamori Philosophy, building a learning-oriented enterprise.
2017
Headquarters relocated to Jinzhan Jewelry Plaza, covering 4,300 square meters. The completion of the new headquarters and showroom marked the brand's entry into the "golden development fast lane."
2016
"Golden Hall" advertising campaign powerfully launched on China Central Television and Hunan Satellite TV. Won two major awards in the 2016 China Gem & Jewelry Industry: "Innovation Model Award" and "Technological Innovation Award"; four works including "Sunfeel 24K Gold Wedding Dress" and "Peerless Elegance" won two gold and two silver medals at the "China Tiangong Awards."
2015
Exclusively sponsored CCTV-3 Spring Festival Gala special program "Happiness Arrives, Blessings Arrive, Good Luck Arrives," and powerfully launched on CCTV-1 "Golden Theater"; "Sunfeel Solder-Free Gold" campaign commenced, with brand communication covering over 500 high-speed rail routes nationwide.
2014
Sunfeel's "Solder-Free Welding Technology" won the "China Gold Association Science and Technology First Prize"; sponsored CCTV flagship programs including "Avenue of Stars," "Dream Ceremony," "The Songs of China," "Perfect Star Opening," and others.
2013
Sunfeel Jewelry initiated direct-operated store business model in first-tier cities.
2011
Completed and put into operation a nearly 10,000-square-meter production base in Lilang International Jewelry Industrial Park, Shenzhen.
2007
Independently developed "Solder-Free Welding Technology," achieving gold purity of 999.9‰ and above, making gold "purer and more valuable." Acclaimed as "the gold among gold," becoming the pioneer and leader in "Solder-Free Gold."
2006
Sunfeel Jewelry brand operation headquarters established in Shuibei, Shenzhen.
2001
Completed construction of a 70,000-square-meter large production base in Changle, Shandong.
Honors
Patent Award
China Gold Association Science and Technology First Prize
China Gold Association Science and Technology First Prize
Advertising Awards
The "Oscar of Advertising" – China Advertising Great Wall Award
The "Oscar of Advertising" – China Advertising Great Wall Award
Sunfeel Jewelry's "Sacred Flame"
Gold Medal Winner in the Disruptive Innovation Category
Gold Medal Winner in the Disruptive Innovation Category
Advertising Awards
2016 Marketing Campaign of the Year
2016 Marketing Campaign of the Year